NHK Enterprises is one of the largest companies in the NHK group, with core business that produces, develops, and sells media content. The company is also responsible for the production of NHK programs and other visual content, the event planning, the program and character licensing, and the sales of products such as DVDs and Blue-ray discs. Additionally, NHK Enterprises also develop the businesses in the fields of Hybridcast, smart phone application software, projection mapping, and super hi-vision.